RK Media organizes and promotes South Indian International Movie Awards, popularly known as the SIIMA Awards rewards the artistic and technical achievements of the South Indian film industry. This unique ceremony was instituted in 2012 by Vishnuvardhan Induri, the founder of Celebrity Cricket League. These Awards are presented in different locations in two slots every year. On the first day, the most promising South Indian film artists are honored at the Generation Next Awards, whereas the second day is reserved for the finale i.e. SIIMA Awards. The Award nominees are selected by a panel of judges consisting of senior artists and professionals and voted for by public polling.