RK Media organized and promoted International Indiam Film Academy Awards, popularly known as the IIFA Awards or IIFA Utsavam which rewards the artistic and technical achievements of the South Indian film industry. These awards were introduced in 2016, around the films released in 2015. The 1st IIFA Utsavam was held on 24 and 25 January 2016 at Gachibowli athlet Stadium , Hyderabad ,India.